Ketchup

Good Morning, Dominos Pizza, would you like to try our gzzzmmgbbzzz?

No thanks, I'd like to order two medium pepperoni pizzas and a side of garlic bread please.

Would you like ketchup with that sir?

Sure.

We charge one rupee per packet sir.

What? In addition to your hideously overpriced pizza that I shouldn't be buying anyway?

Yes sir. How many packets would you like?

Aren't you worried just a wee bit about, you know, possibly alienating your customers by this sort of thing? Don't you worry that the incremental cash you'll make with this is not worth even a one percent drop in orders due to irritated customers switching loyalites?

No sir.

Good, that's all right then.

...

Look on the bright side, at least, now I know where all the unemployed Wall Street geniuses went ...